Trademark discussion on the McRunway!

What will they think of next? Here is a fun article about the MacDonalds inspired collection at the Moschino runway show in Milan. Not for me thanks on both counts!

What is more interesting from a marketing perspective is the trademark discussion which is very succinctly summarized in this short article. It gives a quick overview of how trademark enforcement works by using the Moschino show as an example.

Comments are closed.