Shifting portrayal of women in media

As part of my work for clients, I often search across various stock image sites to find exactly the right image to tell a story about a product or service.

There are certain elements which are always important, such as the color and composition, the state and feelings conveyed by any people in the image, but  I am also always interested in finding images that reflect a certain genuineness and reality, images that are not so stereotypical.

Here is an interesting article form the NY Times that discusses the portrayal of gender roles and the recognition of the need for broader margins in this area. The samples from Getty Images reflect a broader view that to me includes a more interesting spectrum of people, and perhaps a more realistic view of today’s social norms.

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