Embark Healthcare

Embark is a company that provides safe storage, easy management and secure access to patients of healthcare providers for their advanced Healthcare Directives. They wanted to convey a feeling of guidance, calm, caring direction for people wanting to plan end of life care and decisions. We used an image of Canada geese as a symbol of loyalty and journey, along with a sun that is not yet set. Another proposed image was of an inukshuk, a stone cairn built by the Inuit to guide others in a landscape without other landmarks.  (Click here to go back to the Logos page)

C. Laurin Arts - Embark Logo Story