Fabergé launches a clever media campaign for a historic luxury product line that mixes art, design and fun across New York city.
The company has commissioned over 260 large egg designs by artists, fashion designers, interior designers, architects (including Zaha Hadid!). These eggs have been hidden all around New York City.
Take a look at the designs here. The list shows each egg, the artist or sponsor, which Borough the egg is hidden in and the current price.
If you’re in NY you can also download an app that includes interactive map on which you can see if you are anywhere near one of the hidden eggs. You can digitally “collect” eggs as you find them, upload your photos and even create your own digital egg.